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| RUSSELL VIDEO - VIDEO DEVELOPMENT How do you turn your message into a quality video? At Russell Video, it's easy and begins with hands-on personal involvement. We can help you determine the most effective, creative and entertaining way to sell your message using video. Or, if you already have a great idea, we can help turn your vision into reality. Video Development, a.k.a. Pre-Production, is the most crucial step in the production of an effective video. Unfortunately, it’s the most often overlooked step. At Russell Video, we know that if we plan for the WHO, WHAT, WHERE, WHEN, WHY and HOW of your video, there will be no hidden costs or last minute surprises. This is true for ANY type of video work that we do, from a simple edit job to a full-blown production. If you want to produce a video, we’ll help you explore all of your creative and budgeting options. Best of all, this fact-finding session and estimate is absolutely FREE. Give us a call to set up an appointment, or stop by our studio for more information. | Click on a topic below to learn more about the
Video Development process (Pre-Production):  PRE-PRODUCTION
Pre-Production Meetings (Brainstorming)
The Proposal
Scripting
Pre-Production Planning |
| PRE-PRODUCTION MEETINGS (BRAINSTORMING) This is step where your video begins to take shape. Anyone can pitch ideas until they’re blue in the face, but, at some point, decisions have to be made about the things that need to be in your video. Oftentimes, the details of a video are established through a brainstorming session, performed either by yourself and your colleagues, or between your organization and Russell Video. This is the time when you want to consider all of the various elements that you could include in your video. From these options, you will choose those elements that will best communicate your message to your audience.  | THE PROPOSAL Once we’ve determined what you want in your final video production, we’ll submit a proposal that will cover the scope of the entire project. The proposal will outline all of the services that Russell Video will provide, the equipment that we will use, and even the price of the final copies. This document gives you an overview of what to expect during each phase of production, and all of the costs involved. It’s important to realize that the creativity and effectiveness of your video is not always a result of a large budget (we bet you can name a few big-budget Hollywood blockbusters that turned out to be real clunkers). We hesitate quoting a video project based solely on a ‘per finished minute’ basis because it doesn’t take into account the details of your story or the creative and cost-saving methods we can use to tell it. Once the proposal is accepted, it’s time to script the video. | SCRIPTING The script provides a common point of reference for everyone involved in the production of the video, from the technical crew to the people paying for it. Think of the script as the master blueprint for your production: if something is in the script, it’ll be in your completed video. In case you don’t know it, we’ve got a talented, well-read, handsome and sexy young man who can write whatever you need (in fact, he’s writing these very words you see right now. Scary, isn’t it…) We can flesh out a script from just about any sort of printed materials that you supply, take a draft that you’ve written and spruce it up a bit, or start entirely from scratch. Of course, you’ll be involved in the entire process, from the selection of the best ‘concept’ to the approval of the final script before shooting starts. Once the script has been completed and approved, it’s time for the pre-production planning. | PRE-PRODUCTION PLANNING This is the step where we determine how to shoot every element in the script, and design the video’s shooting schedule. Arrangements are made (when needed) for talent, costumes, locations, props, special equipment, transportation, etc. to make sure that your shoot is successful and as goes as smoothly as possible. Once the script, budget, and shooting arrangements have been finalized, it’s time for Production (a.k.a Shooting). | | |
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